Media And Public Relations

1 Day

Introduction

Media and Public Relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the scope the more people know you and offer you opportunities.

In this workshop, your participants will get knowledge they need to manage effectively their image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing opportunities. This workshop is designed to provide practical and hands-on tools that will give you a skillset in dealing with the media and the public.

Programme Objectives:

• Network for success
• Manage “Meet and Greet” opportunities
• Dress for success
• Write effectively
• Set goals
• Manage media relations
• Plan issue and crisis communication
• Use social media
• Deliver effective employee communication

Method and Approach

This programme will involve the use of slides, handout material, work manual with all instructor notes and slides, examples of best practice, appropriate videos and appropriate video material.

The use of flip-charts, syndicate workshops and reporting back sessions will encourage a fully participative and enjoyable event. Delegates will be encouraged to participate actively in relating previous work experiences.

Who Should Attend

This course will benefit anyone involved in a frontline role or sales and marketing role where they interact with clients and the general public. It will be useful for anyone interested or involved in creating a positive public image or brand of their company.

Course Content

This one-day workshop will cover the following subjects:

Module One: Getting Started

• Introduction to the course
• Workshop Objectives

Module Two: Networking for Success (I)

• Overview
• Creating an Effective Introduction
• Making a Great First Impression

Module Three: Networking For Success (II)

• Overview
• Minimizing Nervousness
• Using Business Cards Effectively
• Remembering Names

Module Four: The Meet and Greet

• Overview
• The Three-Step Process
• The Four Levels of Conversation
• Case Study (I)
• Case Study (II)

Module Five: Dressing for Success

• Overview
• The Meaning of Colours
• Interpreting Common Dress Codes
• Deciding What to Wear

Module Six: Writing

• Overview
• Business Letters
• Writing Proposals
• Reports
• Executive Summaries

Module Seven: Setting Goals

• Overview
• Understanding Goals
• SMART Goals
• Helping Others with Goal Setting

Module Eight: Media Relations

• Overview
• Television
• Print
• Web Presence, Blogs & the Internet

Module Nine: Issues and Crisis Communication Planning

• Overview
• Gauging the Impending Crisis Level
• Providing Feedback and Insights
• How Information Will be Distributed
• Tracking the Overall Effect

Module Ten: Social Media (The PR Toolkit)

• Overview
• Blogs
• Wikis
• Podcasts
• Social Bookmarks
• RSS Feeds

Module Eleven: Employee Communications

• Overview
• Verbal Communication
• Non-Verbal Communication Skills
• Email Etiquette
• Negotiation Skills
• Making an Impact

Module Twelve: Wrapping Up

• Overview
• Words from the Wise
• Lessons Learned
• Completion of Action Plans and Evaluations