Internet Marketing Fundamentals

2 Days

Introduction

Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the internet has completely changed the way people communicate. The internet is a marketer’s dream, especially with the advent of social media, which has created a number of low cost marketing tools that can reach a large audience very quickly.

Our Internet Marketing Fundamentals course will provide you with a great set of skills to market your business online. Content is the king of internet marketing, and you will need to know how to utilise your content in the most effective way. If you want your business to grow then you need to understand Internet Marketing Fundamentals.

Programme Objectives:

• Know how to conduct market research
• Develop a workable internet marketing campaign
• Recognize your target market
• Understand your brand
• Grasp SEO and website characteristics
• Find and capture leads

Method and Approach

This programme will involve the use of slides, handout material, work manual with all instructor notes and slides, examples of best practice, appropriate videos and appropriate video material.

The use of flip-charts, syndicate workshops and reporting back sessions will encourage a fully participative and enjoyable event. Delegates will be encouraged to participate actively in relating previous work experiences.

Who Should Attend

This course in suitable for anyone involved in internet marketing including sales and marketing personnel, as well as, web content and website managers/developers.

Course Content

This two-day workshop will cover the following subjects:

Module One: Getting Started

• Introduction to the course
• Workshop Objectives
• Pre-Assignment
• Action Plans and Evaluations

Module Two: SWOT Analysis in Marketing

• Strength
• Weaknesses
• Opportunities
• Threats
• Case Study
• Module Two: Review Questions

Module Three: Marketing Research

• Consume All Media
• Finding the Right Price
• Product Development and Improvement
• Identify Your Target Audience
• Case Study
• Module Three: Review Questions

Module Four: Real Time Marketing

• Dynamic Content
• Engagement Builds Followers
• Constant Readiness and Monitoring
• The Time the Place and the Media
• Case Study
• Module Four: Review Questions

Module Five: Brand Management

• Every Interaction Counts
• Consistent Through all Media
• Unique Qualities
• Needs to be Actively Managed
• Case Study
• Module Five: Review Questions

Module Six: Social Media (I)

• You are Building a Community
• A Personal Touch
• Brand Champions
• Make it Easy to Share
• Case Study
• Module Six: Review Questions

Module Seven: SEO Basics

• Relevant and Original Content
• Keywords
• Value Proposition
• Linking
• Case Study
• Module Seven: Review Questions

Module Eight: Social Media (II)

• Content is King
• Blog and Interact
• Webinars
• Constant Monitoring
• Case Study
• Module Eight: Review Questions

Module Nine: Website Characteristics

• SEO Optimisation
• Landing Page
• Analytics
• Mobile and Tablet Friendly
• Case Study
• Module Nine: Review Questions

Module Ten: Capturing Leads

• Lead Management and Generation
• Give Something Away
• Quality vs. Quantity
• Capture Repeat Customers
• Case Study
• Module Ten: Review Questions

Module Eleven: Campaign Characteristics

• Tailored for Your Audience
• Use Powerful Words
• The 4 W’s of a Campaign
• Monitor and Tweak
• Case Study
• Module Eleven: Review Questions

Module Twelve: Wrapping Up

• Words from the Wise
• Review of Parking Lot
• Lessons Learned
• Completion of Action Plans and Evaluations