Creating a Great Webinar

2 Days

Introduction

Webinars are a very inexpensive way to reach a large number of people. Webinars are great tools if you want to market a new or improved product, train employees, demonstrate a new task, or have a meeting with employees located around the globe. Being an interactive form of media, Webinars provides a great environment for these activities and so much more.

Creating a Great Webinar is all about providing a great interaction between the presenter and the audience.

On this course you will develop the skills required to promote, host, or facilitate a great webinar for your company. Sharing your passion and knowledge with a webinar is the best way to reach many with the power of one.

Programme Objectives:

• Define webinars and their purpose
• Choose the best formats
• Prepare for webinars
• Avoid common mistakes
• Understand how to interact with the target audience
• Follow up successfully

Method and Approach

This programme will involve the use of slides, handout material, work manual with all instructor notes and slides, examples of best practice, appropriate videos and appropriate video material.

The use of flip-charts, syndicate workshops and reporting back sessions will encourage a fully participative and enjoyable event. Delegates will be encouraged to participate actively in relating previous work experiences.

Who Should Attend

This course will benefit anyone who organises or manages webinars or who regularly participates in webinars.

Course Content

This two-day course will cover the following subjects:

Module One: Getting Started

• Introduction to the course
• Workshop Objectives
• Action Plans and Evaluations

Module Two: What Can a Webinar Do?

• Marketing to Prospective Customers
• Training or Teaching
• Demonstrations and Presentations
• Information Sharing
• Case Study
• Module Two: Review Questions

Module Three: Successful Webinar Criteria

• Passion and Enthusiasm
• Value
• Knowing Your Target Audience
• Grab and Keep Attention
• Case Study
• Module Three: Review Questions

Module Four: Find the Right Format

• Tailor It To Your Audience
• Pre-Recorded
• The Live Webinar
• Two Person Team
• Case Study
• Module Four: Review Questions

Module Five: Marketing and Social Media

• Blog Posts and White Papers
• Email Marketing
• Offer an Exclusive Deal
• Hashtags
• Case Study
• Module Five: Review Questions

Module Six: Drive Up Registration

• Avoiding SPAM Filter
• A Great Title
• Solicit Questions
• The Registration Page
• Case Study
• Module Six: Review Questions

Module Seven: Leading up to Your Webinar

• Reminder Emails
• Practice and Rehearse
• Test Your Technology
• Insert Solicited Questions
• Case Study
• Module Seven: Review Questions

Module Eight: Presentation Tips

• Show, Don’t Tell
• Sharing Your Desktop
• Strong Visuals
• Script It
• Case Study
• Module Eight: Review Questions

Module Nine: Interacting With Your Audience

• Polling and Surveys
• Answer Solicited Questions
• Activities
• Q&A Session
• Case Study
• Module Nine: Review Questions

Module Ten: Mistakes To Avoid

• Technical Issues
• Ignoring Your Audience
• Audience Not Participating?
• Timing
• Case Study
• Module Ten: Review Questions

Module Eleven: Post Event

• Contact No Shows
• Follow Up Email
• Call To Action
• Make it Easy to Share
• Case Study
• Module Eleven: Review Questions

Module Twelve: Wrapping Up

• Words from the Wise
• Review of Parking Lot
• Lessons Learned
• Completion of Action Plans and Evaluations