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Developing Strategic Direction for Your Business

2 days


Developing strategic direction is the key to business success. Organisations that consistently achieve results excel at preparation, planning, and execution. They know their current situation and where they want to go. Through careful planning, they determine how best to go there. More importantly, these organisations are actively aware of their markets, customers, technologies and innovations that may change the rules of the game and alter the factors that lead to success. These companies are willing to adjust their game plans accordingly. In the business world strategy is the game plan.

Programme Objectives

The course will achieve the following objectives:

  • To provide an introduction to strategy and strategic thinking
  • To develop an understanding of the processes and models used in developing strategy
  • To develop and understanding situational analysis, strategic choices and strategy implementation
  • To develop an understanding, and influence, of internal and external forces on a business
  • To develop stakeholder mapping and analysis
  • To develop the vision and direction of a business

Method and Approach

This programme will involve the use of slides, handout material, work manual with all instructor notes and slides, examples of best practice and appropriate video/DVD material. The use of flip-charts, syndicate workshops and reporting back sessions will encourage a fully participative and enjoyable event. Delegates will be encouraged to participate actively in relating previous work experiences.


2 day

Who should attend?

This course is designed for anyone who wishes to gain an understanding of strategic business planning and experience in using strategic tools and frameworks to develop sustainable business growth. It is particularly useful for managers and business owners who wish to develop longer-term objectives for their business. The course is suitable for:

  • Executives or managers
  • Senior functional managers
  • Business owner

Course Content

This one-day course will cover the follow subjects:

  • An introduction to strategy, strategic thinking and strategic planning
  • An understanding and utilisation of the models and processes used in developing strategic direction of a business
  • The management of strategy
  • The rules for developing strategy
  • The strategy framework
  • Developing strategic direction ‰ÛÒ the process
  • Environmental analysis process
  • An understanding of the external forces and their impact on a business
  • Value innovation analysis
  • Product portfolio analysis
  • Market attractiveness analysis
  • Directional policy matrix
  • SWOT and TOWS analysis
  • Managing stakeholders and their views
  • Stakeholder analysis
  • Developing the vision and mission of the business
  • Directions for strategy management
  • Developing strategic direction
  • Test of vision and direction
  • Action planning

To discuss your training requirements and how this course can work for you, please contact us.

Enquire now »