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Strategic Business Planning

2 days


Most businesses that fail do so because they fail to plan. Strategic business planning is a key component of an organisation‰Ûªs future growth and sustainability. Successful businesses know where they are going and have strategies and action plans to monitor progress towards achieving their goals. They take time to think through the most appropriate strategies. Business plans provide orgainisations with the tools to track growth, establish a budget and prepare for unforeseen changes in the market place. A strategic plan includes many elements a business can utilise to attract financing and manage company objectives. To optimise strategic business planning, businesses must clearly define company goals and conduct extensive research to properly understand industry trends.

Programme Objectives

The course will achieve the following objectives:

  • To provide an introduction to strategy and strategic thinking
  • To develop an understanding of the processes and models used in developing a strategy business plan
  • To develop and understand situational analysis, strategic choices and strategy implementation
  • To develop an understanding, and influence, of internal and external forces on a business
  • To develop stakeholder mapping and analysis
  • To develop the vision, the key objectives and future direction of a business

Method and Approach

This programme will involve the use of slides, handout material, work manual with all instructor notes and slides, examples of best practice and appropriate video/DVD material. The use of flip-charts, syndicate workshops and reporting back sessions will encourage a fully participative and enjoyable event. Delegates will be encouraged to participate actively in relating previous work experiences.


2 days

Who should attend?

This course is designed for anyone who wishes to gain an understanding of strategic business planning and experience in using strategic tools and frameworks to develop sustainable business growth. It is particularly useful for managers and business owners who wish to develop longer-term objectives for their business.

The course is suitable for:

  • Executives or managers
  • Senior functional managers
  • Business owner

Course Content

This one-day course will cover the follow subjects:

  • An introduction to strategy, strategic thinking and strategic planning
  • Strategic planning and the business owner
  • The strategic planning process
  • What a written strategic plan should look like
  • Situational analysis and introduction to key analytical tools
  • Core differentiation strategies
  • Marketing strategy
  • Financial planning
  • Implementing the strategic plan
  • Managing the change process
  • Managing resistance behaviour

To discuss your training requirements and how this course can work for you, please contact us.

Enquire now »