Social Media in the Workplace

2 Days

Introduction

We are being flooded with social media invitations and updates. Web-based communication icons like Twitter, Facebook, YouTube, and LinkedIn are dominating the way we interact with each other. People are feeling the need to be updated at all times. It has become a time eater, and businesses are quickly becoming aware of the drain it can have on productivity. People love to share, but they need to know what is acceptable to share and what is not.

Understanding social media is about communicating in the appropriate way. We are beginning to communicate more through electronic means than face to face. Talking on a phone has been replaced more and more with SMS (texting.) Social media channels are becoming the main form of communication and this course will show how social media and the workplace can co-exist.

Programme Objectives:

• Learn the meaning of social media
• Learn different ways social media is used and altered
• Build and maintain a social media policy
• Keeping your social media secure
• Establishing rules for the social media the company posts
• Discover the benefits and pitfalls of using social media

Method and Approach

This programme will involve the use of slides, handout material, work manual with all instructor notes and slides, examples of best practice, appropriate videos and appropriate video material.

The use of flip-charts, syndicate workshops and reporting back sessions will encourage a fully participative and enjoyable event. Delegates will be encouraged to participate actively in relating previous work experiences.

Who Should Attend

This course will benefit anyone who uses social media to communicate either internally or externally to the organisation. It is particularly useful for people in sales and marketing roles who continuously communicate their services and products to existing or potential clients.

Course Content

This two-day workshop will cover the following subjects:

Module One: Getting Started

• Introduction to the workshop
• Workshop Objectives

Module Two: What is Social Media?

• Online Communities
• User Created Content
• Information Sharing
• Communication Tools
• Case Study
• Module Two: Review Questions

Module Three: Defining Your Social Media Policy (I)

• It Should be a Living Document
• Choosing an Information Officer
• What Can and Cannot Be Shared
• Legal and Ethic Specifications
• Case Study
• Module Three: Review Questions

Module Four: Defining Your Social Media Policy (II)

• New Hire Orientation
• Let Common Sense Guide You
• Nothing Offensive
• Rules on Soliciting and Personal Posts
• Case Study
• Module Four: Review Questions

Module Five: Creating a Living Document

• What is a Living Document?
• How Often is it Revised?
• Who Will be in Charge
• Change Management
• Case Study
• Module Five: Review Questions

Module Six: Keeping an Eye on Security

• Password Rules
• Needs Constant Monitoring
• Keeping Information Confidential
• Protecting Intellectual Property
• Case Study
• Module Six: Review Questions

Module Seven: Rules to Follow When Posting (I)

• Always Show Respect
• Stop and Think Before You Post
• Always be Honest
• Never Discredit or Talk Ill of Competitors
• Case Study
• Module Seven: Review Questions

Module Eight: Rules to Follow When Posting (II)

• Be Transparent
• Act Like You Would in Real Life
• Grammar and Spelling Still Counts
• Never Post When You Are Angry
• Case Study
• Module Eight: Review Questions

Module Nine: Benefits of Social media

• From Audience to Author
• Builds Customer Loyalty
• Speed and Flexibility in Communication
• Two Way Communications
• Case Study
• Module Nine: Review Questions

Module Ten: The Pitfalls of Social Media

• Bullying
• Group Think
• Trolling
• Remember, It Is Out There Forever
• Case Study
• Module Ten: Review Questions

Module Eleven: Listen to Your Customers

• They Provide Great Feedback
• It Makes Them Happy
• Improves Your Brand
• Improves Product Development
• Case Study
• Module Eleven: Review Questions

Module Twelve: Wrapping Up

• Words from the Wise
• Lessons Learned
• Completion of Action Plans and Evaluations